Core Principles – What They Are and How to Find Yours

Core Principles – What They Are and How to Find Yours

When I work with maker business owners on their brands, they often tell me, “I know I need a stronger message and I have a vision in mind, but I feel scattered trying to make it come to life.”

The big picture overwhelms them and they don’t know where to start. I tell them (and I’m telling you) that branding your business starts with your Core Principles.

Way down in the pit of the core of your being, you have intrinsic values and steadfast beliefs that calibrate your internal compass, pointing you in certain directions as you live life and make decisions (from the day-to-day what do I make for dinner dilemmas to the big ole life changers, i.e. – should I move to a different country?)

These beliefs, values and guides make you, YOU, and they should guide your business, too.

4 Pieces of Practical Advice for New Design School Grads – From Someone Who’s Been There

4 Pieces of Practical Advice for New Design School Grads – From Someone Who’s Been There

Your fingertips sport fresh exacto-blade battle wounds. The bags under your eyes have bags under them. There’s a coffee cup (or a can of RedBull) permanently pasted to your hand. Your back is sore and your vision is computer-screen-blurred. And you are THRILLED.

You see, it’s done. Your portfolio is finished, the very best of your very best projects have been tweaked and refined and printed and tweaked and reprinted. Your book is bound; your fresh-off-the-press business cards still smell like new ink. Your mockups are ready for show and you even made stickers of your logo, and buttons, and temporary tattoos, and a really cool “leave-behind” to woo creative directors into hiring you. The good vibes and positive energy radiate from the depths of your soul and you feel empowered (even though you haven’t slept in weeks). You know you’ve given it all you could and you’re READY to make your mark on the world.

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