Your Mission – What are You Out to Do, Make or Change?

by Jamie Stanish | Jun 26, 2015 | Brand Strategy

If you’re feeling frazzled, stretched in too many directions, and all but worn-thin, don’t throw in the towel yet. You probably just need to refer back to your Mission to get back on the right track. Don’t have a mission? No worries. We’re about to fix that together. I can hear you maker entrepreneurs already, “A MISSION? What is this, the break room of a smoothie franchise in 2002??” I know the concept seems corporate, stuffy and unnecessary. But here’s the thing: Your company exists for a reason.

If you can’t clearly communicate that purpose to anyone you meet, you’re missing out on followers, like-minded friends, clients and – oh yeah – actual money.