I’m sitting here sipping coffee from my “do the work, be boss” mug from the Being Boss NOLA trip, thinking about the crazy adventure that the trip was for me. I can’t totally explain what happened there, but there was a bit of New Orleans magic involved for sure. I’ve...
The most accurate definition of a brand as it applies to today’s marketplace is actually the simplest one: “Your brand is your reputation.” So your company’s brand is your company’s reputation. Your “personal brand” is your personal reputation. “I’m a small business...
A wedding is one of the most special and magical times we experience in our lives. Because every couple is unique and because love is always in motion, a wedding video is a great way to remember your wedding day for the rest of your lives. Mary and Jamie are the beautiful, spunky, passionate masterminds behind Key Moment Films, a wedding videography company on a mission to create legacy-quality videos as unique and charming as the day itself. In their words, “We believe in creating stunning visuals as we look for the perfect way to tell real and emotional stories. We promise to be loving and warm, and to treat each couple as if they are our only couple.” Their films are stunning and do not rely on videography trends, making them timeless keepsakes to cherish for generations.
“Let’s pitch the fortune-teller tent next to the photo booth,” ten-year-old-me directs my sister and friends as we set up for “The Five-Cent Fair.” It was opening day for one of my earliest entrepreneurial ventures. We planned, organized, promoted and executed a neighborhood “fair” in our backyard, where fun-loving thrill-seekers (neighbor kids and their parents) bought five-cent tickets and redeemed them for rides in a pirate ship (the two-seater on the swing set wrapped in nautical garb) with a patch-eyed guide, buckets of ping-pong balls to toss at water-filled cups for the chance to take home a goldfish, and glasses of cold lemonade.
If you’re feeling frazzled, stretched in too many directions, and all but worn-thin, don’t throw in the towel yet. You probably just need to refer back to your Mission to get back on the right track. Don’t have a mission? No worries. We’re about to fix that together. I can hear you maker entrepreneurs already, “A MISSION? What is this, the break room of a smoothie franchise in 2002??” I know the concept seems corporate, stuffy and unnecessary. But here’s the thing: Your company exists for a reason.
If you can’t clearly communicate that purpose to anyone you meet, you’re missing out on followers, like-minded friends, clients and – oh yeah – actual money.
When I work with maker business owners on their brands, they often tell me, “I know I need a stronger message and I have a vision in mind, but I feel scattered trying to make it come to life.”
The big picture overwhelms them and they don’t know where to start. I tell them (and I’m telling you) that branding your business starts with your Core Principles.
Way down in the pit of the core of your being, you have intrinsic values and steadfast beliefs that calibrate your internal compass, pointing you in certain directions as you live life and make decisions (from the day-to-day what do I make for dinner dilemmas to the big ole life changers, i.e. – should I move to a different country?)
These beliefs, values and guides make you, YOU, and they should guide your business, too.
Ready to Work Together on Your Brand?
I love working with doers and makers who are on a mission to live their passions, share their work and make a great living doing it. Are you ready to transform your small creative business into a flourishing brand? Fill out the form below and I’ll get right back to you. I’m so ready to help you make it happen.