With a hopped-up flavor and lots of citrus zest, tropical, pine and floral notes, this defiantly delicious brew is all-American and proud of it. As a 6-generation beer family, Susquehanna Brewing Co. is revved about crafting brews that keep taste buds firing.
Susquehanna Brewing Co. sought to create and package an intentionally irreverent and unabashedly American-style craft IPA. Just Make Things was tasked with crafting a product brand inspired by the name “Hopcellerator” to represent the supercharged IPA’s hopped-up flavor and hearty defiance.
Hopcellerator’s brand image and messaging represents the defiantly delicious “West-Coast Style IPA” by blending visuals and aesthetics from california hot-rod racing with an unexpected color palette and irreverent style. Since Susquehanna Brewing Co. has family roots in the beer industry going back 6 generations, it makes sense to blend the old with the new for this crafty contemporary beer.