A wedding is one of the most special times many of us will experience in our lives. Because every couple is unique and because love is always in motion, a wedding video is a great way to remember your wedding day. Key Moment films is on a mission to create legacy-quality videos as unique and charming as your day itself.
Challenge
The brand aesthetic for Key Moment Films needed to encourage vacay-loving engaged couples and brides who love “tropical whimsy” to consider having their special day documented through a high-end wedding video, by women who “get” them. Couples should know that by hiring Key Moment Films, they will be sure to get a luxury, worry-free experience for their wedding videography, and that their wedding film will truly represent their unique day.
Solution
The final logo is comprised of the company name in hand-lettered script style, incorporating a subtle “infinity” symbol as the swash of the “k” to represent forever love. This logo was the basis for the supporting visual elements including a badge, a fun avatar and an alternate logo. We also incorporated handmade watercolor textures to represent the coastal culture of this brand.
