Challenge

Kristine had found her passion baking wholesome, natural and absolutely delicious cupcakes through baking for friends and family (who adore her goodies). She began selling them in a little shop in Mount Dora, and received overwhelming positive feedback from her customers. As the demand for her product grew, her business needed a name, a strategy and a professional visual identity to create recognition among her cupcake-loving customers and carry her vision through to a full-fledged family endeavor.

Solution

During the brand strategy discovery process, we determined Kristine’s unique qualities as a baker, and honed in on the wholesome and natural ingredients she uses and the loving touch that is added to each gourmet cupcake. The name we created, “Krisa Bella Cupcakes” is a combination of Kristine’s and her daughter, Arabella’s names. A hand-lettered logo is the perfect solution for this family-centered business and the supporting messaging and elements speak to the wholesome nature of these yummy treats.

Krisa Bella Branding Color Palette by Just Make Things
Krisa Bella Cupcakes Branding by Just Make Things
Krisa Bella Cupcakes Illustration & Tagline by Just Make Things
Krisa Bella Cupcakes Branding by Just Make Things
Krisa Bella Cupcakes Branding by Just Make Things

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