Pedicab of St. Augustine

Challenge

Pedicab of St. Augustine was looking to shift their business from an “on-call” taxi service to focus more on tours and special events, since their business levels often fluctuated, with a rush during the busy tourism seasons in Saint Augustine (March–August, and during the winter Holidays). They were seeking a clean, fun and recognizable logo and an identity system that could be applied across their cabs, signage, driver uniforms, etc. to give the company a “helpful and approachable” demeanor.

Solution

Through questionnaires over coffee, competitive research and some hardcore brand-strategizing, a plan was put in place and we set off to develop a new logo and brand identity system that would reflect Pedicab of St. Augustine’s fun, approachable vibe and strengthen their brand recognition. The resulting brand elements form a cohesive image of the company that appeals to their target audience (fun couples in their late 20’s to early 40’s looking to enjoy the town from a different perspective).