Jeff had a successful and growing wealth management company when he decided to hire us for brand identity. The business didn’t have a consistent visual identity. Most of his business came from referrals, but he wanted to get the word out beyond his existing clients and establish an identity that would instill a sense of reliability and trust for current customers and prospects.


Thorsen Wealth Management is a firm that is family-focused, and aims to lead clients down the right financial path. We took the “financial path” concept and applied it to a logo mark that combines the “T” of Thorsen with a path element, creating a memorable icon. This idea was then carried through marketing materials, presenting the identity to the proper audience.

Thorsen Wealth Management Branding Color Palette by Just Make Things
Thorsen Wealth Management Logo by Just Make Things
Thorsen Wealth Management Branding Designed by Just Make Things
Thorsen Wealth Management Branding Stationery by Just Make Things
Thorsen Wealth Management Branding Business Card Design by Just Make Things
Before working with Jamie I had no business identity other than my reputation from my clients. I needed to brand my name and business so prospective clients would be able to do their due diligence on myself.

I knew that branding had to be done but I had put it off in the past because the process seemed a little daunting to me.

The process resulted in an identity and a web presence that seemed to legitimize my business. It is something that I am now proud to “advertise.” I wouldn’t hesitate to recommend Jamie to my colleagues. Jeff Thorsen

Owner, Finance Advisor, Thorsen Wealth Management

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